For the last month I have been working on a redesign project for Traditional Medicinals: Wellness Tea. It has been quite a pleasure to try and see a product in a different way and to reach a different marketing demographic. Herbal tea is often associated with medicinal use and can sometimes be viewed as outdated or “hokey.” In order to reach a younger audience and create new loyal customers, I mixed in traditional and modern styles to appeal to a younger marketing group.
There were a few challenges with this project, mainly the packaging. The previous packaging was very cluttered. In order to solve this I simplified the contents of the box and used only the pertinent information. I decided to stay with the same structure of the box and update the look rather than changing the entire layout. That way it can be stored in kitchen cupboards more easily. I also decided to recreate the logo. The only problem with this was creating a suitable fill for the teacup. Rather than having a flat boring fill, I used a watercolor brush to create a more interesting texture.
I have created a style guide with all of the product redesign and advertising information for Traditional Medicinals: Wellness Teas. Take a look and tell me what you think! This was a great project to work on and I look forward to doing similar projects in the future.